THE CLIENT

Euphoria Boutqiue are an e-com fashion brand looking to sustainably grow the business to £50k months, with a combination of Facebook ad strategy and email marketing.

They already had a great product, a granular understanding of their target market, and a community of engaged shoppers in their private Facebook group.

THE STRATEGY

For our email marketing strategy to be effective, we knew we had to completely embody the feel and tone of the brand. We put a lot of time into perfecting the design of the campaigns, including developing animated creative that perfectly fitted the brand style, meaning it could also be utilised across other platforms and in our ad strategy.

We carried out significant research on the client and their available data to find the key days and times to send out emails, and because we knew we were targeting engaged shoppers, we used a combination of multiple weekly newsletters, plus resending to non-openers, to generate maximum revenue and engagement.

Through a combination of closely examining Shopify metrics and knowing the persona of the brand and their consumers, we were able to fine-tune our email strategy and create incredibly successful email campaigns.

THE RESULTS

Over a period of three months, we generated £25k in revenue, grew their email subscriber list by 50%, and created content for them that was able to be cross-posted across multiple platforms to generate further revenue.

We also achieved an average open rate of 26% which is significantly above the benchmark for an e-com store, and a CTR of 3%.